April Duran-Rag House Media

     April Duran is kicking ass as a self motivated entrepreneur. She “created Rag House Media after working in the music industry and noticing the lack of support for women not only in music, but in many industries.” I got a little taste of what she does running her Rag House business which includes “RagMag” magazine, and a live radio program promoting females in the arts and sports industries. I talked with her briefly behind the dials at Kaotic Radio in Rancho Cucamonga, the home of her Rag House Radio show.

     I launched Rag House Records for it to be an all female genre record label in 2014, and because of my budget, it wasn’t really working out, and so it has evolved to Rag House Radio and RagMag magazine which supports and promotes women in the sports and entertainment industry. 

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     My radio segment is the only one with an all women crew and all of our guests are from music, sports and entertainment. It’s all about empowering, encouraging and promoting. A lot of times our guests come in, such as musical artists, and they are touring and stopping through-they have a big show coming up that they want to promote, or they just finished an album-anything and everything. For instance, tonight we have Teri Tobin-she is an R & B soul singer from Arizona and she is driving through because she has two shows in Beverly Hills, so tonight she will be on the show.

     I always wanted to do music, so I went to the Musician’s Institute for the Music Business Program and graduated in 2010. I was one of the oldest college students. I knew I had to start from the bottom and go up when I graduated, so I applied for an usher position in the Irvine Amphitheater for Live Nation, and our interview went so well, that they created a position for me and I supervised 30 in house Live Nation employees during shows. I then got promoted to The Wiltern in Los Angeles and worked downtown as an assistant to the two house managers. At that time I was living in the Inland Empire which is a far drive and I have a son, so the driving back and forth was too much. I needed to do something else. Throughout my whole process of trying to get my career going, I realized a lot of women I was networking with were nice and very cool-but no one was really supportive-not because they didn’t choose to be supportive, but because they had worked so hard for their position, and it was very competitive-so I didn’t blame them for that; I just saw that there was this sisterhood that needed to happen-so I created my own…Rag House Media. 

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Female Frequency-Female Generated

Female Frequeny is making music with their all female company. Based in New York City and Los Angeles, "Female Frequency is a community dedicated to empowering female, transgender & non-binary artists through the creation of music that is entirely female generated." 

M.E.  "Did you find that your male musical colleagues were supportive of you starting an all female organization? What were some comments you might have received from men?"

Female Frequency event in Los Angeles. 

Female Frequency event in Los Angeles. 

F.F.  "Yes! We have had a lot of support from our male colleagues. So far, we have had nothing but positive reactions and feel fortunate to be surrounded by men in the music industry who realize the importance of what we are doing." 

M.E.  "What was the process like recording an entire album start to finish with all females? You have all probably recorded with men engineers, etc-how was the experience different? Why do you think there is not more women in the engineering field? Or are they just hidden?" 

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F.F.  "Overall, the process has been extremely supportive and encouraging. We tend to let our guard down a little bit more when it's all women in the room, and I think we felt instantly comfortable with each other. There are always challenges that come up when creating, but being that women tend to be naturally nurturing, it creates an environment that is really supportive. Most of us have only worked with male engineers, so this is truly our first time working with all women. Ultimately, the experience is different due to an immediate level of comfortability and knowing that we are doing something really special. Simply put, there are not more women in the engineering field because that's just how our society has been conditioned. Traditionally, it's been women as the singers and men as the producers/engineers. Not unlike the tech world, that's just how it's been ingrained in us. There are some very talented ladies paving the way, but a lot of women just never thought to go that route. We are excited to be part of the movement that's changing that."

M.E.  "What are some differences you see in the music scene and the folks in L.A. compared to New York?" 

F.F.  "L.A. is way more spread out, so there's a sense that you've got work a little harder to find your niche, but overall both coasts have a lot to offer and are filled with talented people."

M.E.  "What are the future goals of the organization?" 

F.F.  "Our goal is to continue to build the Female Frequency community and expand to other cities. We want to foster all-female collaborations across the globe and empower more women and girls to learn about music technology and production so they can create their own music from the ground up. We are grateful and we are growing!"

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